Social Media Marketing
Social media marketing is using social media platforms to engage with your audience.
This helps to build your brand, increase sales, by driving a new audience of website traffic. Pushing compelling content on your social media profiles, to engage and grow your followers.
Billions of people use social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
Developing a social media strategy
without clear definition of what your goals are, who your target audience is, and what they are looking for, it could be exceptionally difficult to achieve results on social media.
How can social media support your business to help you achieve your goals?
Businesses use social media for different reasons, increasing their brand awareness, others use it for driving website traffic and sales.
Social media is also a medium for you to generate engagement around your brand, build a community, or act as a support channel for your customers.
What platform is best suited to your business
By presenting your business on best social media platforms suited to your customers, you can provide the perfect platform for you business or brand to be discovered by your future customers.
What content do you want to share
Is it Text, images or videos?
Is it educational or entertaining content?
Creating a marketing persona which will help you identify your customers and answer these questions.
This doesn’t need to be set in stone and you can change your strategy according to how your social media posts engage.
Deliver content to engage with your targeted audience effectively
Create a following specific to your industry to feed content to
Get an improved return on Investment from traditional marketing
Use data to keep improving your adverts to increase revenues
Choosing the most suitable social media platforms for your business
Easily access data on how your adverts are performing
Giving you time to concentrate on running your business
Google Shopping adverts often appear above all organic rankings and have the image and price of the product so the customer can see what your product looks like and how much it costs before they have click the link to visit the website.
Utilising the Google display network is a great way to advertise your products and services on other websites. You bid on the keywords and key-phrases in the same way you do with Google ads.